5 Reasons Your Business Needs a Marketing Makeover
Can you imagine doubling or tripling your sales? I’ve seen it happen with better utilization of technology.
That’s what a marketing makeover is all about. Finding new opportunities – and leveraging them for both short-term and long-term growth.
Yet over and over, I’ve encountered resistance from business owners. When they are experiencing growth – and even when they’re stagnating or even declining.
I understand. It can be hard to change. And you may have been burned in the past.
You paid thousands for a website that generates no results. You invested in digital ads that brought in no new customers.
I get it. I really do.
But a marketing makeover is an overhaul. A top to bottom look at your business.
It can generate measurable results fast – but it’s not a quick fix.
Here are the top reasons you should embark on the marketing makeover journey.
You’ll get to know your customers.
Even if you talk to them day in and day out, it’s unlikely you really know what’s driving them.
Many businesses are still working off the demographic information they gathered when they first started. Others might do research every five to ten years.
But change is no longer this slow. Technology causes disruption in industry in the course of months and weeks. Trends come and go in days.
In a marketing makeover, you’ll dive deep into who your customers are today. What they want today. Their problems today.
And that will change the way you approach your business.
You’ll rebuild your brand.
No, that doesn’t mean throwing away what you’ve already built. It doesn’t mean selecting new colors and fonts.
It means looking at the message you communicate to customers about what your business stands for. And how to make sure it aligns with what they want (or better yet, who they want to be).
And that it is consistent across all your touchpoints – both online and offline.
You’ll refine the sales process.
Your website should be a sales tool. It should not just drive sales – but also inform everything from in-store signage to merchandising.
It should serve as a window into the souls of your customers. When used right, you should find yourself fascinated with what it has to tell you.
You’ll know where you lose people’s attention. When they abandon the customer journey and wander off in another direction.
And that’s valuable information for your in-store staff as well. You can adapt your tactics based on behavior data you gather online.
It will make the process of selling more effective from start to finish.
You’ll increase conversions.
After all, what’s the point if it’s not helping your business to grow?
A marketing makeover enables you to invest your valuable marketing dollars in the most effective tactics. And to remove them from tactics not delivering results quickly.
It will help you identify new opportunities. Cut your losses before a failure gets out of hand.
And expand your reach farther than you may have expected.
More website traffic. More foot traffic. And more people completing the journey from prospect to sale – and ultimately to loyal, returning customers.
You’ll reignite your love for your business.
Remember when you first opened your doors? Really think back to how that felt.
Over time, it’s likely that honeymoon period wore off. And now it just feels like another job.
But you are a business owner for a reason. Something drove you here – to where you are today. And you can get back in touch with that side of yourself.
That’s probably my favorite part of the process: watching the business owner really come alive again. Tap into their passion for their business again.
You can use your business to deliver the lifestyle you envisioned when you first started out.