“What changed?”

Your business has survived for years – maybe decades. You deliver great services and products. You have a good reputation.

But sales have stagnated… or even declined recently. And now you’re wondering, “What changed?”

The answer is likely: your customers. 

Technology is changing many industries at a rapid pace. And it can be hard to keep up.

To succeed, you need to reconnect what your business does with what your audience wants.

This means assessing your current marketing strategies. Better understanding your target customers. Looking at how your brand is communicated. Analyzing your operations.

I call this holistic process a “marketing makeover”.

It starts when the business owner sees a problem. It can be as simple as noting a downtick in sales. Or maybe inventory piling up.

Here is where people typically go for the “quick fix”.

Maybe they call an internet marketing agency. Or their local Yellow Pages. They employ a particular tactic or set of tactics. They see what happens.

Sometimes they get results. But more often, they’ve wasted money. And that’s usually also followed by feelings of disconnection, disappointment, and maybe even resentment of their business.

Where did the business they envisioned go? Why didn’t they achieve success? Because they don’t really understand the cause of the problem. The source of the disconnect between their business and their customers.