Why are your digital marketing campaigns not significantly impacting your in-store brick and mortar retail locations?
I know many retailers who are baffled by that question. They’re doing the work. Why aren’t they getting the results?
The difference is in how they go about that work. You have to approach your digital marketing – or any marketing, for that matter – with a strategy. Or it will fall flat.
I’ve coined a term for this process: the marketing makeover. And here I’ll walk you through the different steps, specifically as they apply to retailers.
The most common mistake I see in a retail marketing makeover is putting the last step first. They try to build a plan without doing the legwork. They’re all tactics – and no strategy.
That’s why so many internet marketing agencies fail to get results. And why so many retailers walk away thinking that digital marketing is ineffective – or feel baffled why it’s working for others and not them.
You need a complete picture of your business and your customers before you should make changes. Then those changes will be money well-invested – and your retail business will reap the rewards.
A marketing makeover empowers you to:
Keep up with changes in client needs over time
Adapt to changes in technology
Keep up with offerings and innovations from competitors
Allocate the right portion of your budget for marketing to find new customers
Focus on your retail brand
Purchase merchandise with a customer focus
Address problems caused by disintermediation
It can not only revitalize your business – but also revitalize you.